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Spending Too Much Time Managing Social Media?

Posted by Stephan Orlob on 14 April 2017
Spending Too Much Time Managing Social Media?

Social media is an awesome marketing tool, but it can also be a huge time drain.  If you post regularly, or want to post regularly, and use multiple social media platforms, such as Twitter, LinkedIn, Facebook, and Google+, then an APP like Hootsuite can save you a tremendous amount of time.

Hootsuite is not only a cool but also a very useful APP, allowing you to schedule social media updates or posts across multiple platforms.  If you are currently posting in real time or are logging on several times a day, then Hootsuite can save you a lot of time.  You can enter tweets, posts, or updates ahead of time and tell Hootsuite when to post them.  You can also enter one post to be posted on multiple platforms all at once.

All you need to do is write your posts ahead of time.  Once you have a week's worth, you can log in to Hootsuite, enter them, and let Hootsuite know when and where to post them.

One of the biggest benefits of Hootsuite is that it allows you to become far more consistent with social media, rather than posting when you feel like it.  You can decide ahead of time if you want to post once a day, three times a day, or ten times a day.  Then, you can write your posts all at once.  If you want to post three times a day, then you'll need to write 15 posts a week.  Plan to write them on Friday morning, and schedule them for the coming week.  You'll be all set with your social media until next Friday.

Writing a post and using it on multiple platforms can also save time.  There is little need to create separate posts for each platform, and with Hootsuite, you can enter your post and have it update your LinkedIn, Twitter, Facebook, and Google+ account all at the same time.  In addition to those four, Hootsuite integrates with WordPress, YouTube, and Instagram.

Even if you still log into your social media platforms every day to increase your interactivity and engagement, you can still automate your posts to save time.  Hootsuite even offers free services for customers who only have a couple of media platforms connected.  Look for more information at Hootsuite.com.

BizMetrics offers a complementary digital media evaluation for small businesses. Contact us today at 1 844 577 7654 or at solutions@bizmetrics.ca to arrange for one.

We hope you find all of this useful and, as always, please keep your feedback and suggestions coming.

Stephan OrlobAuthor:Stephan Orlob
About: Stephan is a dynamic marketing leader, speaker and author. He brings a deep understanding of the challenges facing Small Business today. Prior to founding BizMetrics, he has held senior marketing and business development roles with Sony, Wolters Kluwer, FujiFilm as well as Professional Firms in both B2B and B2C spaces, leading teams in high pressure and challenging environments. Stephan is a highly motivated, detailed professional who excels at developing business from the ground floor up. Consistent in driving innovative, cost effective business growth & marketing strategies, he is known for establishing a solid rapport with customers by creating an atmosphere of trust and respect in all relationships. Stephan holds a specialist BA in Economics, Commerce and Political Science from University of Toronto.
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